Property with Arthur Lee of Red Rock, Inc.
Are you thinking of selling
your property? If so, please contact us without
delay. We have many seasoned, active buyers, just
waiting for their ideal property to come on the
market. Yours could be the one!
you consider listing with Arthur Lee of Red Rock,
We are a local industry leader when it comes to
marketing real property. We have a 50-year
tradition of aggressive, professional marketing,
which strives to provide friendly, cheerful, and
complete service to each of our clients and
customers. And we get results! We do everything
we can to support our sellers, and buyers, until
long after a closing has taken place. Our agents
are personally commited to you. Call us on (518)
392-9144, (888) 904-9227, or e-mail us at
[email protected] for a consultation
without obligation. If you need to know more,
read on ...
Our Tradition of Excellence Sets
Us Apart from the Competition
Lee of Red Rock, Inc. has been here longer than
just about any other real estate broker, and has
accumulated a vast wealth of knowledge which
others simply do not have. That means we can
impart to both buyers and sellers a level of
comfort that less experienced brokers cannot.
Also, we have preserved every significant map,
deed, and document related to the thousands of
real estate transactions we have handled over the
years, and each is readily available when needed
to resolve those difficult questions regarding
property rights, and title. If we do not know the
answer, we have the contacts to get the needed
Knowledge of Our Market. You
need to get the very best price for your
property, that is why our thorough knowledge of
the market is of key importance to you. We care
how you feel about us when the job is done. If
you honor us by listing your property with Arthur
Lee of Red Rock, Inc., we will do our very best
to bring about a sale, at the highest possible
price, with the greatest degree of comfort. We
are proud, and jealous of our good reputation. We
invite you to check around, and ask others what
they think of Arthur Lee of Red Rock, Inc.
Service. It is our
policy to fully service our listings. That means
you will not have to deal directly with sales
people from other real estate companies,
customers, house inspectors, engineers, or
appraisers. Whenever your property is shown, or
inspected, a member of our sales team will be
there, unless other special arrangements have
been made. Our service does not stop when the
contract is signed, or the transaction is closed.
Our sales staff will continue to help both
buyers, and sellers with the countless details
that all real estate transactions involve. We aim
to please, and please completely.
Communication. We are
always available to answer any questions you have
about anything to do with the marketing of your
property, such as market activity, or buyer
response. If you need advice about how best to
present your property, we will be happy to make
suggestions about how you can make it more
attractive to a prospective purchaser. And we
promise you honesty.
Our Agents. We draw our
strength from our wonderful, diverse, and
talented staff. Jean M. Price, our president and
broker, has over 45 years experience in real
estate sales, and has been one of this area's top
producers for 40 years. The members of our sales
team, Fiona (also Jean's Personal Assistant), Vi,
Kate, Lenore, John, Margaret, Sharyn, and Geri,
constantly work to give you the best service, and
bring you total satisfaction.
Dynamic Marketing Program.
Property Appraisal. It is vital
that, right from the outset, you price your
property correctly. Our first step is a free,
no-obligation assessment of the sales price the
prevailing market will bear. That is why our
thorough knowledge of the market is of key
importance to you. Our goal is to get you the
very best price for your property, but we
consider it a waste of everybody's time to quote
you an inflated value, just to gain your
patronage. Sellers who overprice their property
generally experience frustration, and
disenchantment, as they slowly, but inevitably,
come face-to-face with the truth. It is far
better, and usually more cost effective for you
the seller, to price your property at a level
where it will receive immediate attention from
brokers, and buyers.
Coordinated Marketing Plan. When
we list property, an analysis is made of how best
to bring the property to the market. If needed,
we will develop a special strategy to maximize
exposure to prospective buyers. Such steps might
include advertising in specialized publications,
direct mail programs, or an on-line slide
property listed has the benefit of the following:
Color Brochure. A full-color
brochure is prepared for each improved property
listing, and copies are distributed to all
qualified customers already on file, and to all
cooperating Multiple Listing Service brokers.
Copies of the brochures are always on display in
our office, and are made available to all new
Newspaper and Trade Magazine Advertising.
Although print media has taken a back seat to
electronic media, we regularly advertise in local
newspapers, and the Columbia and Berkshire County
real estate buyers guides. Additionally, we
target-advertise in trade publications, covering
such fields as the antiques market, the
restaurant and retail trades, and equestrian
breeders and trainers. If your property requires
a specialized program, we will design one.
Multiple Listing Service Entry.
In this modern world, cooperation between
brokers is key in achieving effective marketing
of property. Sellers should be cautious about
listing with brokers who claim to have their own
exclusive lists of buyers. The art of data mining
is now so far advanced that it is virtually
impossible to research real estate listings
without that fact being detected by others, so
the exclusive buyer list is mostly a work of
fiction. For the Seller, it is essential to list
with a broker that closely controls access to
listed property. The Columbia County and Northern
Dutchess Multiple Listing Service operates an
on-line, multi-relational database service. It
disseminates information about your property to
all subscribing Realtors within a 600 square mile
area. The MLS also provides print media to all
brokers, and other related professionals. All
cooperating brokers who wish to show our listings
must work one-on-one with one of our sales
representatives, and we require all our agents to
be present, when our listings are shown.
When necessary, we simultaneously list on other
regional MLS systems, such as the Greater Capital
Area MLS, and the Berkshire County MLS.
Realtor.com and other search engines.
Listings appearing on the CCND MLS automatically
appear, not only on Realtor.com, but on
32 other real estate search engines, including Trulia.
Our Website. Arthur Lee
of Red Rock, Inc.s own, in-house webmaster
maintains our website daily. The website is
designed for maximum flexibility, and ease of
use. It also features a direct link to pages
dedicated to properties currently advertised in
print media. That is why it has become a favorite
across the continent, and in Europe.
Sophisticated software constantly monitors the
hits to our site,and tells us how many there are,
where they are coming from, and what visitors are
looking at. That information is factored into
overall marketing strategy for your property.
Other Marketing Devices.
Roadside Signs continue to be a
valuable tool. Our distinctive Colonial blue
signs are well known in this area, and continue
to bring quality customers. Open Houses
are reserved for cooperating real estate brokers,
as it is our policy to show listed property only
to pre-qualified buyers. In this way, we control
who enters your property, and eliminate those who
are not serious customers. We arrange for the
open houses to be conducted as part of the Realtor
tours, to minimize inconvenience to
property owners. We can arrange an open house for
the general public, if you wish. Direct
Mail is constantly used. Whenever a new
listing is obtained, sales staff distribute
colored brochures, and factsheets, to active
customers in their databases. Properties with
unusual marketing requirements are promoted by
specialized first-class mailings.
Your time is valuable, and so is ours. It is our
policy, therefore, to make sure that only the
financially qualified are brought to your
property. We have a very strong relationship with
local financial institutions, and mortgage
brokers, and regularly use their services to
determine financial capability. You may count on
us to handle this delicate question with care.